Who Wants 4G?


The deployment of 4G phone services in Oxfordshire brings with it the promise of high-speed Internet connectivity on the go. But who is likely to pay the premium monthly subscription and upgrade their mobile phone handset? This talk draws on insights from consumer decision making to explore the market segments most likely to adopt the new services and why, and what features they will value the most.

It has been said that people do not buy product features; they buy benefits. Accordingly, this talk focuses on the emotional and psychological needs fulfilled by mobile telephony, offering a behavioural perspective on the adoption of technological products.

The event is free.
Members and non-members are very welcome.
Please just turn up.
Tea, coffee, and a sandwich buffet are served from 7:00pm.



4G_PosterAdvertise this BCS event at your place of work using this High Quality PDF file.